Cook Islands Tourism

A refreshing Pacific paradise.

Client

Cook Islands Tourism, at Of The People Agency

Location

Australian market

Services

Print, digital advertising, social media

Year

2015 to 2016

The brief

Cook Islands Tourism needed its print and digital package refreshed for the Australian market. It had to feel modern and engaging.

The work

I designed new print collateral and digital ads, and ran the content on their social accounts. The Australian digital ads were the top performers across all of their world markets. I grew their Instagram by more than 10,000 followers in five months, with no paid ads.

Cook Islands Tourism by Studio Joel, print, digital advertising and social media (image 1)

Cook Islands Tourism by Studio Joel, print, digital advertising and social media (image 2)

Cook Islands Tourism by Studio Joel, print, digital advertising and social media (image 3)

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The Arch Magazine

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