M3GA & Trained to Go
Building one of Australia's fastest-growing online fitness communities.
Client
M3GA and Trained to Go (TTG)
Services
Brand strategy, positioning, messaging, visual identity, creative direction, apparel, digital, events
Year
2025 to now
The brief
M3GA had a strong culture but no clear language for it. The brief was a full brand ecosystem for M3GA and its training platform, TTG. Two connected brands that feel unified without becoming identical.
The work
I started with strategy. Before drawing a mark, I defined who each brand is, who it speaks to and what it stands for. That gave the team a simple test for whether any piece of communication was on-brand. From there I built the visual identity, messaging architecture and a rollout across apparel, events, digital and social, including TTG Elite singlets made with Puma.
"What stood out most was his ability to take something that felt instinctive to us and turn it into a structured, scalable system." Will Martin
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