Misty Mountain Pizzas

Brand & Launch

Sandy Oswald came to me right at the start. ABN in hand, domain registered, and a clear sense of what she wanted to build: a wood-fired pizza oven hire and catering business out of Witta, deep in the Sunshine Coast Hinterland. The brief was simple. Create everything needed to take the first booking, and nothing extra.

The Hinterland isn't the coast. It's misty mornings, dirt roads, pine ridges, and people who've been feeding their communities for generations. Sandy and her husband Simon are exactly that, with over 35 years in food and a genuine belief that bringing people together around a meal is worth doing properly. The brand had to feel like it came from that place.

The visual direction drew from the land itself. Deep forest greens and smoked charcoal anchored by ember orange, the colour of fire at dusk. Hand-crafted illustration, a mountain mark, type that felt earned rather than designed. The kind of brand you trust before you've even tasted the food.

Deliverables covered the full launch stack: a five-variation logo system, print-ready business cards, branded email signature, Google Workspace setup, and a one-page Squarespace site written and built to convert a late-night browse into an enquiry.

Brief to live site: two weeks.