Deluxe Burleigh Heads

Scope: Visual identity · Logo design · Brand system · Property marketing

Deluxe is a 14-level residential and commercial development in one of the Gold Coast's most character-rich locations — Burleigh Heads. The brand brief was to honour the suburb's established identity while positioning the development as a genuinely contemporary addition to it.

The visual identity was designed to sit at the intersection of old and new: drawing on Burleigh's relaxed coastal heritage while delivering the confidence expected of a premium development. The result is a brand that feels rooted in place rather than parachuted in.

This project was completed during an agency engagement with TOTO.