Nineteen First Avenue: brand, video, campaign rollout by Studio Joel

Nineteen First Avenue

Life and luxury in perfect harmony.

Client

Amansi Group

Location

Surfers Paradise and Broadbeach, Gold Coast

Services

Brand, video, campaign rollout

The brief

Amansi Group was launching 33 full-floor three-bedroom apartments and a four-bedroom penthouse, sold off the plan. The brand had to make a private, luxury home feel real long before it was built.

The work

I led the brand and creative rollout, from identity through to a lifestyle video and a project video. I directed a team of specialists across renders, photography, styling, film, web and copy. The idea of "life and luxury in perfect harmony" carried through every piece, so the campaign spoke with one voice.

Nineteen First Avenue by Studio Joel, brand, video, campaign rollout (image 1)
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