STUDIO JOEL

Work

About

Start a project

STUDIO JOEL

Work

About

Start a project

STUDIO JOEL

Work

About

Start a project

Property development branding

Brands that sell off the plan.

Project branding for property developers and agencies in Brisbane, the Gold Coast and beyond.

Buyers commit to an off-the-plan home long before it exists, so the brand has to do the selling. The name, identity, renders, brochure, signage and launch campaign all need to tell one clear story. I've been creating project brands for developers and agencies since 2011, from boutique residences in Brisbane to beachfront land in Fiji, working alongside teams like Harcourts Projects and NPA Projects.

What a project brand includes

  • Project naming and positioning
  • Logo and visual identity
  • Brochures, floorplan books and price lists
  • Hoardings, signage and display suite graphics
  • Launch campaigns, EDMs and social
  • Websites and landing pages
  • Render and photography art direction
  • Video direction
01

One point of contact

You deal with me from naming to launch, so nothing gets lost between strategist, designer and printer.

02

Built for sales teams

Every asset is made for agents on the ground: easy-to-update price lists, social templates and print-ready brochure files.

03

Proven in market

Project brands for Nineteen First Avenue, Deluxe Burleigh Heads, Sovi Beach and a run of off-the-plan launches with NPA Projects.

FAQ

Questions, answered.

As early as possible, ideally before marketing starts, so the name, identity and renders are planned together. Most project brands take 4 to 8 weeks before launch material is ready.

Yes. I work directly with developers and alongside project marketing agencies such as Harcourts Projects and NPA Projects, fitting in with their sales process.

Yes. I prepare print-ready artwork for brochures, hoardings and signage and work with your printer or signage supplier to get it right.

Yes. Past property projects span Brisbane, the Gold Coast and Fiji, and most of the work can be done remotely.

Every project is scoped to the development, with a clear proposal agreed before we start.