STUDIO JOEL

Work

About

Start a project

STUDIO JOEL

Work

About

Start a project

STUDIO JOEL

Work

About

Start a project

Brand identity

Brand identity for growing businesses.

Logos, visual identities, brand guidelines and websites for small businesses in Brisbane and across Australia.

A good brand makes a small business look as serious as it is. I design complete identities, from the name and logo to packaging, signage and the website, for founders who want to look the part from day one and businesses that have outgrown their first logo. Since 2011 I've branded pizza shops, fitness communities, NDIS providers, production houses and outdoor brands, always working directly with the owner.

What a brand identity includes

  • Brand strategy and positioning
  • Business naming
  • Logo and visual identity
  • Colour, typography and brand guidelines
  • Packaging, signage and merchandise
  • Social media templates
  • Websites designed and built in Framer
  • Photography and video direction
01

Straight to the designer

No account managers. You brief me, you see the work, and decisions get made quickly.

02

Built to be used

You leave with guidelines and templates your team can actually use, not just a logo file.

03

Idea to opening day

Misty Mountain Pizzas went from a name on paper to a full brand, menu, packaging and website.

FAQ

Questions, answered.

Usually strategy, logo and visual identity, colour and typography, and brand guidelines. Most clients add signage, packaging, social templates or a website.

Most brand identities take 4 to 8 weeks.

Yes. Naming can be part of the brand, as it was for Misty Mountain Pizzas.

Yes. I design and build in Framer, so there's no handover gap between design and launch.

Every project is scoped to your goals, with a clear proposal agreed before we start.